This change is a continuation of 9c42645a1e4d workaround.
Apparently pytest argument parser is not happy when parsing values
with spaces or just more than one --atf-var argument.
Switch wrapper to send these kv pairs as env variables. Specifically,
use _ATF_VAR_key=value format to distinguish from the other vars.
Add the atf_vars fixture returning all passed kv pairs as a dict.
MFC after: 2 weeks