Use MODULE variable in module Makefile like zfs.

In zfs, each module Makefile contains a MODULE variable which contains
the name of the module, and the following declarations reference this
variable.

In spl, there is a MODULES variable which is never used. Rename it to
MODULE and use it like in zfs. This improves consistency between the two
build systems.

Signed-off-by: Prakash Surya <surya1@llnl.gov>
Signed-off-by: Brian Behlendorf <behlendorf1@llnl.gov>
Issue zfsonlinux/zfs#851